3.5 million people tuned in to watch Megyn Kelly's interview with Alex Jones. While that sounds like a lot of people, it really was a ratings flop. Kelly's reason for putting Jones on is a good one, but it lacks scientific backing. I'll explain why the Illusory Truth Effect should have persuaded NBC to keep Kelly from doing this.
Jeff Caplan's Minute of News is hosted by KSL NewsRadio's afternoon news host Jeff Caplan. KSL Newsradio is part of Bonneville Media and is based in Salt Lake City, Utah